DESIGNER & FOUNDER,
MAIA ANDERSEN

As designer, mother and sustainable business advocate, Maia Andersen has committed herself to encouraging responsible consumerism and global compassion through the collection. Technically trained, sustainably acclaimed; Andersen is one of few US designers accepted at the Ethical Fashion Show in Paris, and Esthetica at London Fashion Week. Andersen’s experience hails from technical outwear and sustainable design, which she often equates to being equally challenging. Citing responsible consumerism and global awareness as core inspiration for the line, brand founder Maia Andersen said, “we want to empower our kids and to underline that their every effort, no matter how small, is how positive change is achieved.”

A DAY IN THE LIFE OF THE DESIGNER

6am- begins with emails and early yoga practice before taking daughter to school in her biodiesel-fueled Mercedes. As member of school’s Green Team; Andersen volunteers time with student leaders.

9am- In studio to fit garments, source fabrics and coordinate marketing projects. 2:30pm- pick up kids from school and take them to home studio for development of new plant-based color dyes and getting feedback on new graphics in between the kids’ critical play on the trampoline.

5:30-8:30pm - homework and a family dinner, made with local organic food. 9pm-12am- designer’s second shift of work. This time for writing, design and research.